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  • An open letter to current and potential clients

    An open letter to current and potential clients

    04th October 2011, in Highlights, News/Blog ( Comments)

    Hi There,

    It’s not you, it’s me.

    We have these wonderfully exciting email chats where you share your music dreams. Then they end, with me advising you against my services. I’m not actively pushing you away, but the conversation just tends to trail off into oblivion.

    I would love to work with you, but the reasons we don’t are numerous.

    • Many times, you tell me your problem, and I show you how to solve 80% of it by buying stuff off-the-shelf. Then I show you the kind of effort, money and time it would take to achieve 100% satisfaction, and you realize 80% isn’t so bad.
    • Sometimes, the technology has not caught up with your vision. The cost to realize your solution becomes huge, because I’m tasked with Invention as much as I’m tasked with Implementation.
    • Sometimes, you get caught up in a deep conversation when you were actually just window-shopping.
    • Sometimes it’s simple sticker shock.
    • I’m guessing here, but I bet that many times, I never receive an email in the first place because of fear that I’ll steal & commercialize the idea. (FYI, I have non-disclosure agreements ready for these kinds of conversations.)


    Believe it or not, this is pretty much what I expected. Lots of nibbling, but not too many bites. Many conversations started, just as many hanging forever in limbo. It’s the nature of this business.


    To be clear, I’m not discouraging ANY of this correspondence. Anyone who I’ve talked to can attest to my fervor for finding solutions to their problems, even when they involve off-the-shelf components or a competing service. Every new email is an opportunity to learn about something new — an opportunity to improve my quoting and research skills.


    Unfortunately, the current state of the technology makes it difficult to affordably serve most of you. This reality may change as the costs of MIDI electronics and Rapid Prototyping go down.

    While this may seem discouraging to both of us, it’s OK by me. 60 Works operates on the fringes of the music technology world. My clients are few and far between, and consist of people who are as devoted to finding solutions as they are frustrated with the current state of the art.

    Until I’m so busy that I cannot answer your questions, keep the emails coming. I can’t promise I’ll be the one to solve your problems, but I can promise to give you a clear idea of your problem from the perspective of a boutique builder.



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    October 8, 2011 4:01 pm


    I’ve been commenting on your sites articles and I agree with you. a lot of my friends come to me for technical advice. I don’t sell or build anything, but am frustrated with how people perform EDM live. moldover and tim exile have pushed far past people having their whole set done in arrangement view, which I think is just awful and brings the art to a dirt low. some performers are caught and photographed with their gear unplugged but they’re still there jamming away….
    ill stay in the comments until I have an idea only someone like you can solve and the cash at the same time.
    pricing for art (which I think this type of work is) and good materials with a side of ‘only I have this’ is just fine with me.

    April 4, 2013 12:26 pm


    hi, i’ve just one question… any thought of an NI Massive controller in the works ?


    April 04 2013 22:38 pm

    Dave Cross

    Hey, thanks for commenting. I have in fact looked into Massive. A mediocre controller of it is possible to build, but a "smart" version would be difficult. They main problem is visual feedback: Massive has a lot of elements in the user interface that can't be communicated over MIDI. Things like bank changes and modulation relationships would need to somehow be tracked in order to make a half-decent controller of it. Without that visual feedback, you'd just have a box of knobs that happens to look like Massive.

    July 3, 2013 1:36 pm


    my english is horrible sorry :( , but the question is: What you study or how you learn about of construction of this ??
    in My country is very strange this and i want to learn to do this, is like a dream jajaja :)

    September 14, 2014 11:41 am

    cam studio

    hi i just wana buy a midi controller for “guitar rig”
    is there possibility ?